User Interface Design and User Experience plays a key part in retaining users by making it convenient to use the product and by providing customer delight.
UI focuses on the visual appeal of the product from using the right colours, shape, and branding to appeal to the eyes. User Experience focuses on the interaction of the product with the user. It focuses on where the buttons need to be placed, the size of the buttons and product, and try to make the product more intuitive for the users.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Zartek helps entreprenuers and businesses in creating user experience and interface design starting from INR 20,000.