In India, OTT platforms have seen tremendous growth over the past few years and especially during the pandemic. The way people watch movies and other video content has totally changed. India is one of the fastest-growing OTT markets, with total subscriptions expected to grow from INR 19 billion in 2020 to INR 46 billion by 2022. Regional content has taken a sharper hike, and regional OTT platforms have sure swooped in and gotten quite the catch! Having said that here are the top 10 OTT platforms in India:
Netflix, founded in 1997, is an American OTT platform that offers subscription-based video streaming services including movies, web series, TV shows, documentaries, anime, and more. Netflix started offering OTT services in India in early 2016. The California-based technology company is ranked 164th among Fortune 500 companies. Netflix operates offices in many countries in Europe, Asia, and Latin America, including the United Kingdom, Canada, France, the Netherlands, Brazil, India, South Korea, and Japan. Netflix, which has a subscriber base of approximately 5 million in India, offers 5 plans from INR 199/month to INR 799/month.
Amazon Prime is Amazon’s paid subscription service which is available in many countries around the world, including India. The tech major launched the Prime service in July 2016 in India. Services include the same or one/two-day delivery of products, streaming music, on-demand video streaming (web series, TV shows, movies, etc.), e-books, grocery shopping, and gaming. As one of the best OTT platforms in India, Amazon Prime has around 10 million subscribers. There are two subscription plans: INR 329/quarter or INR 999/year.
Disney+Hotstar is a subscription-based video-on-demand OTT streaming platform in India. The company, owned by Star India, is operated by Disney Media and Entertainment Distribution, both of which are divisions of The Walt Disney Company. Hotstar was launched in 2015 in India. In 2019, The Walt Disney Company acquired Star India. Though Hotstar offers movies, web series, TV serials, and other content, it is its focus on live streaming of sports events that has helped the OTT platform enjoy a subscriber base of more than 8 million. Plans start from INR 399 per year.
ZEE5, one of the top OTT services in India, is owned by Zee Entertainment Enterprises. The subscription-based video-on-demand OTT streaming service was launched in February 2018 and offers content in multiple languages. The ZEE5 apps for Web, iOS, Android, and Smart TV devices are available. The home-grown OTT platform has more than 1.8 million subscribers and offers a wide range of content, including originals, TV shows, movies, and music in 12 languages. ZEE5 offers just one subscription plan of INR 999/year (currently available at INR 499 for a limited period) and supports three screens simultaneously.
ALTBalaji, an Indian OTT platform, is available across multiple interfaces. The content offered by the platform can be viewed on all mobile devices (iOS and Android), Web browsers, Chromecast, smart TVs, etc. ALTBalaji’s content bank includes videos belonging to different genres such as drama, comedy, crime, mystery, thrillers, and romance. The platform has more than 2.1 million subscribers and offers three plans: INR 100 for two months, INR 199 for six months, and INR 300 for 12 months.
Sony Pictures Networks India owns SonyLIV, one of the leading OTT platform providers in India. Introduced in 2013, the platform offers content including films, television series, original web series, live sports matches, games, and content licensed from third parties such as ITV and Lionsgate. SonyLiv has a subscriber base of over 1.81 million. The OTT platform offers three subscription plans: INR 299/year; INR 399/year; and INR 999/year.
Reliance Industries’ subsidiary Jio Platforms owns the JioCinema, by far the cheapest streaming service in India. The subscription-based video-on-demand OTT streaming service was launched on September 5, 2016, and its content library includes television shows, films, web series, documentaries, and music videos. In addition to a web application, mobile apps for Android and iOS devices are also available. JioCinema has a market share of more than 7% in terms of viewership. The OTT platform is exclusively for Jio users with Prime membership and they don’t have to pay any additional charges. The OTT service has tie-ups with Disney India, ALTBalaji, Eros Now, and many others to offer popular content provided by them.
Voot, one of the best OTT content providers in India, is owned by Viacom18. The advertising-led video-on-demand platform, which was launched in 2016, is available as apps for iOS, KaiOS (JioPhone), and Android devices, and as a web app for desktop computers. It can also be accessed through Roku, Apple TV, Amazon Fire TV, and Chromecast devices, as well as Android TV. The OTT service, which is available only in India, hosts more than 40,000 hours of content, including shows from channels such as MTV, Colors, and Nickelodeon. Besides, Voot offers content in several languages, including Kannada, Marathi, Bengali, Odia, Malayalam, Telugu, Gujarati, and Tamil. Voot boasts of having about 1 million subscribers and 100 million active users per month. The subscription fee is INR 999/year. For a limited period, users can subscribe for INR 299/year.
MX Player, one of the free OTT platforms in India, was developed by MX Media and Entertainment. Currently, the platform operates on an ad-supported model and boasts of having a streaming library of more than 150,000 hours across twelve languages, including Hindi, English, and Tamil. MX Player apps enable viewing content on the web and iOS and Android devices. In 2018, Times Internet paid $140 million for a majority stake in the platform.MX Players offers content including movies, TV shows, web shows, music, live TV, originals, and more, in several Indian languages including Hindi, Punjabi, Tamil, Malayalam, Bengali, Gujarati, Marathi, and more.
Saina Play is one of the leading subscription OTT companies in India and it offers regional Indian movies (mainly Malayalam movies) and original content that users can watch on their favorite devices. The Saina Play mobile app delivers the best experience to users anywhere, anytime. The OTT platform can be accessed through different operating systems such as iOS, Android, Roku, and Smart TVs as well as desktop browsers.
Zartek Technologies Private Limited is one of the top and most reliable software development companies in India with proven expertise in the development of mass consumer products. The company has offices in many places around the world, including Kochi, Kerala; Coimbatore, Tamil Nadu; Hyderabad, Telangana; and Pune, Maharashtra, in India as well as Canada and Qatar. Developers at Zartek are also adept at designing and building audio as well as video streaming apps with a reliable and secure in-app payment gateway. As a content creator, if you are looking for the best OTT platform development company in India to monetize your content on your own platform, you can reach out to the company today!