How can we improve the user experience of mobile app?

The starting and ending points of mobile apps are the users. It is the ability of a mobile app to provide a useful experience for end-users that differentiates a successful one from the rest. This means you should have a clear understanding of the psychology and behavioral patterns of your target audience in order to build mobile applications that exceed their expectations. The UX of a mobile app involves everything that affects a user’s perception and interaction with your product. In this post, our goal is to outline a few tips to improve the user experience of a mobile app

User Acceptance 

If the user onboarding process is simple and easy, it adds to the user experience of your mobile app. During onboarding users to your mobile app, provide them with just basic instructions so that they don’t find the process overwhelming. It is best that you do not create any confusion for your users. 

Furthermore, your app should enable users to register and log in quickly. Also, you can provide the option to log in via Facebook or Google. Request only the required information from users. Besides, you can include the option for users to remain logged in. This encourages them to use your app more frequently as it avoids the additional step of once again logging in. 

App Usability 

User experience and usability are two different aspects, even though they are dependent on one another. While UX is all about intuition, emotion, and connection when using your app, usability is related to the design and user-friendliness of a mobile app. Of course, usability is one of the key components of the user experience. 

Keeping the menus simple and navigation easy contributes greatly to the usability of a mobile app. You have to keep in mind that menu designs for mobile apps and websites are not the same. Users should be able to easily access the most important pages of the app. You should not confuse users by designing complicated navigation bars. 

You must make sure that the user can easily make out what a button would do when they look at it. Follow standard design patterns to reduce their learning curve and to make them more intuitive. It pays to follow standards and guidelines that are specific to both the iOS and Android platforms. Besides, remember to use native components in your mobile applications

Content for mobiles and websites has to be organized differently. As the mobile screens are smaller, viewing information can be a little difficult for users. This means that you should present only the most important information, as mobile apps offer a totally different experience to users. The best option is to use the content as the guide to navigate the user through the app, adding value at each stage. Everything need not be crammed onto the opening screen itself. Users like the mobile app to be interactive because they find self-initiated discovery to be satisfying. Therefore, it is a good idea to follow a minimalistic design approach

Improved Conversions 

Improve the search feature in-app design by removing all barriers that make it difficult for users to find the items they are looking for. If you include too many steps, users may not complete the checkout process. Moreover, it is important to ensure that the searches don’t return 0 results. 

Reducing the amount of effort users have to put in while checking out has a positive impact on conversions. You should consider using the autofill feature to reduce their effort. It is also worthwhile offering an option to check out as a guest. This eliminates the need to create a new account prior to purchasing a product. 

Users may want to know if your app will keep their personal information secure and safe. Including security badges can give them a great deal of confidence in your mobile app. 

One of the aspects that significantly impacts the user experience is customer service. However, it is often the most overlooked element. Offer multiple ways and make it easy for your users to access support services. This will definitely have a positive impact on the user experience. 

Retention of Users 

For your app to succeed, it is important that you take into account your prospective users’ pain points when developing your app. However, it is equally important, or even more important, to gather user feedback on a continuous basis. This helps you to iteratively improve the performance of your product. In addition to enhancing the user experience, it also contributes to improving your user retention rates. 

Focusing on improving the UX of mobile apps you offer to your user base leads to a significant increase in user retention, and this positively impacts both the top and bottom lines of your business. To avoid common pitfalls, ensure useful experiences for end users, and follow the best practices for mobile application development. 

Zartek Technologies - UX Consultant in India 

Zartek Technologies is one of the top mobile app development companies in India. Located in Kochi, a city in the South Indian state of Kerala, we have designed mobile apps that offer a great user experience for clients across the globe. In addition to helping our clients grow their business by building state-of-the-art mobile apps using the latest technologies, we also support them in marketing their products to their target audience.