Top Female Founded Fitness Apps 2025

Today, hardly anybody questions how the above-mentioned mind-blowing transformations occurred within the last few years: from offering workout routines to nutrition guides to wellness tracking-it is all found online. The health and fitness apps have become household commodities for millions whose expectations say developing a way towards personal achievement. Everybody noticed how this has increased heights, among other things, to draw crowds of fit-freaks by closing down gyms. Huge market forecasts are optimistic that there is continuing increase given that new platforms offer distinct workout modalities for home, gym, or travel workouts. In this ever-niched category of the market are some growingses of many women entrepreneurs, particularly those who rely on their influence and expertise derived from social media networking and personal training. These women not only build businesses but also create communities embracing different spirit and definitions of what strong and healthy is, without negating the fact that it is also digital age-appropriate.

The following posts eight excellent fitness applications founded or co-founded by brilliant women-women whose approaches are as unique as the visonaries behind them, yet are thriving in the market.

If there's anyone who can substantiate the inclusion of strength training in women's fitness, it is Krissy Cela, and this is precisely why he has found himself a very remarkable niche at EvolveYou: a focus entirely on making strength training accessible and feasible for women across the world, no matter their levels of fitness. He started engaging into fitness while he was studying law at the university, but his love for strength training came and has motivated him to pour it back into others. On top of being a personal trainer and social media educator with millions of followers around the world, Cela is that foundation upon which to build an understanding of women's needs and the challenges they face in fitness. EvolveYou embodies Cela's ambition and provides access to more than 20 personalized plans meant to strengthen and build confidence in the user. The app's Unique Selling Proposition (USP) would be the accessibility cause and its colorful community aspect that would give their users support and motivation.

Revenue

It has been reported by credible sources like Forbes and Business Insider that EvolveYou is another one of the annual revenue generators, together with Cela's eco-friendly activewear label Oner Active, with revenue figures of about $34 million and $70 million. The app itself leaves a considerable portion of virtual space as a registered user, where Forbes cites about 80,000 monthly active subscribers, while Sensor Tower recently updated estimates indicating revenues of about $300,000 monthly and 9,000 downloads in the US alone. The application, however, showed its great market reach and traction.

Sweat has significantly changed the fitness industry by the influence of community and programming for women; Kayla Itsines, an Australian fitness icon, co-founded this. It's at this point in time when Itsines started her journey, which indeed started in 2008, where you saw the masses within her reach through all the possible means of sharing effective workout programs and client transformations to the public online. Her signature high-intensity programs, initially known as the Bikini Body Guides (BBG), became a global sensation. Launched in 2015, the Sweat app (originally Sweat with Kayla) was inspired by Itsines’s experience training women and her desire to make her methods accessible worldwide. Its female-centered niche provides a range of programs from high-intensity training to post-pregnancy workouts. These are all led by Itsines and other expert female trainers. The platform focuses on empowerment, confidence, and creating a global community of support for women.

Revenue

Sweat’s impact was immediate, reaching the #1 spot on the Apple App Store in over 142 countries within its first year. Its financial success is equally remarkable; the app was sold to iFIT in July 2021 for a reported $400 million, though Itsines and co-founder Tobi Pearce bought it back in November 2023, reaffirming their commitment to the platform’s original vision. Forbes named Itsines to the completely out-of-this-world honor of Top Fitness Influencer in 2017; thus, attesting to the great traction that Sweat has acquired while cementing its legacy.

Grace Beverley, a prominent influencer and entrepreneur, founded Shreddy in 2016 while studying at Oxford University. Stemming from the success of her ‘Get Shreddy’ fitness guides, the app aims to provide highly personalized fitness experiences. It caters to an individual's fitness goals as well as their physical ability and nutrition requirements through personalized workout guides and meal plans. Formerly borrowing a community of over 400,000 individuals, it nurtures an atmosphere for users to mingle and motivate one another. The app is intrinsically linked with Beverley’s other successful ventures, the sustainable activewear brand TALA and gym equipment shop B_ND, creating a holistic fitness ecosystem. Beverley’s entrepreneurial acumen was recognized early, earning her spots on Forbes’ 30 under 30 list and NatWest’s 20 Most Exciting Entrepreneurs. 

Revenue

While specific revenue figures for the Shreddy app alone are not readily available from recent searches, the significant $5.7 million raised in a 2022 funding round for her businesses (co-led by Active Partners and Venrex) clearly indicates strong investor confidence and market traction for her combined ventures, including Shreddy.

Boxx was born from founder Anna Samuels’ personal experience. An ex-accountant who was passionate about boxing, Samuels found it difficult to get to classes during her maternity leave. This became the inspiration behind Boxx's creation in 2016: making boxing-inspired workouts inclusive and accessible-notably to mothers and pregnant women. The brand differentiated itself by offering a fusion of boxing, HIIT, strength, and yoga workouts, either available at-home or, where applicable, in studios. It champions inclusivity and convenience. Beyond fitness, Boxx demonstrates social responsibility through its partnership with The Outrunners, a charity using running to support young people in Hackney. 

Revenue

While detailed revenue figures weren’t uncovered in recent searches, Boxx secured seed funding led by Cornerstone Partners in June 2021. This investment, coupled with positive press highlighting its navigation through the pandemic and plans for product growth, points to definite traction and a promising future in the competitive fitness app market.

Founded in 2020 by fitness trainer and influencer Stefanie Williams, a former Welsh international hockey player, WeGlow is designed specifically with the needs of busy women in mind. Williams’ journey from elite athlete to discovering weight training and coaching fuels the app’s mission: to help women feel empowered, educated, and positive about their bodies and fitness journeys. WeGlow’s USP is its focus on hybrid training, offering a wide variety of gym, home, and yoga guides (over 25 plans and 1000+ workouts), alongside specialized programs like Pilates, which Williams herself is qualified to teach. The app integrates fitness with nutrition (over 450 recipes) and wellness tracking (steps, sleep, water), providing a holistic platform. It aims to build consistency and confidence through structured yet flexible options. WeGlow has demonstrated significant traction since its launch, reportedly surpassing 200,000 downloads by early 2025 and achieving a high 4.9 rating on the Apple App Store, making it one of the top-rated apps in its category according to Grazia Daily.

Daria Kantor founded TruBe in 2014, identifying a gap in the market for convenient, accessible personal training. Often described as having an “Uber-styled” model, TruBe’s core USP is its on-demand service where certified personal trainers travel directly to the client’s preferred location – be it home, work, or a local park. In this way, busy people or those seeking more tailored training outside of a conventional gym can benefit from this flexibility. An application where sessions-Unlike some other apps-provide both face-to-face and online services covering ten different disciplines, ranging from high-intensity disciplines such as kickboxing to restorative practices such as meditation. Although the latest search did not reveal any specific funding or revenue figures, catapulting operations in London and Moscow around 2019 (as cited by Forbes) suggest that TruBe is already on a scale of operations and is an active player in the on-demand fitness landscape.

FitrWoman represents a unique and scientifically-driven approach to female fitness, launched in 2016 as a product of the Irish sports science company Orreco. Co-developed by Grainne Conefrey (Orreco’s Product Development Manager) and Dr. Georgie Bruinvels (Senior Sports Scientist), the app addresses a long-overlooked aspect of female athletic performance. Its groundbreaking USP is providing daily training and nutritional recommendations specifically tailored to the user’s menstrual cycle. FitrWoman allows women to recognize the influence of hormonal fluctuations on their bodies concerning optimizing performance and preventing injuries. This app offers users the ability to adjust their activities to work with rather than against their physiology. The app is used by everyday active women and elite athletes with some athletes like Chelsea FC Women. Although listed as unfunded by Tracxn and specific user or revenue numbers weren’t found, its development by a reputable sports science company and features in major media outlets like CNN signify its credibility and traction within the sports science and female health communities.

Ladder focuses on delivering comprehensive, structured strength training programs, particularly targeting individuals who are passionate about fitness but need guidance in planning their workouts. While not solely female-founded, Lauren Kanski, a respected coach and Women’s Health advisory board member, serves as a founding senior coach, significantly shaping its offerings, particularly the popular ‘Body & Bell’ kettlebell program. Ladder’s USP lies in its team-based coaching model and the delivery of progressive, periodized workout plans that change weekly or daily, ensuring continuous challenge and adaptation. Users select a team/coach based on their goals and preferred training style. The app has shown remarkable traction and financial success, closing a $6.5 million seed round in late 2021 and securing an additional $12 million in funding more recently (reported July 2024). Sensor Tower estimates point towards substantial user engagement, with recent figures suggesting around $3 million in monthly revenue and 200,000 downloads. The company also experienced significant growth (reportedly 500%), partly attributed to successful TikTok marketing strategies, highlighting its appeal and rapid expansion in the strength training app market.

The fitness app market is diverse and rapidly evolving, and these eight examples demonstrate the significant impact female founders and leaders are having. From Kayla Itsines’ global Sweat community to Krissy Cela’s focus on accessible strength training, Grace Beverley’s integrated fitness ecosystem, Anna Samuels’ inclusive boxing platform, Stefanie Williams’ hybrid approach for busy women, Daria Kantor’s on-demand convenience, FitrWoman’s science-backed cycle syncing, and Lauren Kanski’s contribution to Ladder’s structured programming, these women are driving innovation and catering to specific needs within the wellness space. Success stories about them would certainly include massive growth among users, big dollars funding rounds, and revenues to show for it, showing the relevance and viability of female leadership in technology and fitness. The vision and commitment of these founders, however, will likely continue shaping our experience when it comes to health and fitness as the technology continues to evolve in digital wellness.